Digital Marketing Coordinator
Quick Apply Full-time 13 hours ago Full Job Description Digital Marketing Job Description Summary Studies the dealership's customer base and the automotive retail market in the area to develop effective programs for soliciting business.
(Administrative/General) Essential Duties Establishes marketing goals to ensure market share and profitability of products and/or services.
Plans and oversees the dealership's advertising and promotional activities including print, electronic and direct mail media.
Develops and executes monthly and annual marketing budgets.
Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.
Communicates with outside advertising agencies regarding ongoing campaigns.
Works with writers and artists; oversees copywriting, design, layout, paste-up, and production of promotional materials.
Creates and prepares all print advertising, radio and TV commercials, direct mail pieces, in-store point-of-purchase merchandising aids, interior and exterior signs, off-site displays, news releases and stories.
Works with the dealer and general sales manager to develop upcoming ad campaigns.
Communicates marketing efforts to all dealership employees.
Acts as liaison with news media.
Acts as liaison with the manufacturer regarding merchandising.
Attends pertinent marketing/sales promotion meetings conducted by the manufacturer and dealer associations.
Researches, analyzes and monitors technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity.
Communicates with dealership employees to keep abreast of customer attitudes, demographics, buying habits etc.
Communicates with customers to determine their needs and interests.
Evaluates market reactions to advertising programs, media placement, and merchandising policy.
Seeks out and uses industry sources and consumer information.
Prepares marketing and other reports and presents them to dealership management.
Develops surveys and other marketing tools.
Tracks marketing results to be certain that marketing objectives are achieved within designated budgets.
Take corrective action when necessary.
Attends monthly managers meetings.
Maintains professional appearance.
Other tasks as assigned.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience Two years related experience and/or training; or equivalent combination of education and experience.
Not required, is preferred.
Language Skills Ability to read and comprehend simple instructions, short correspondence, and memos.
Ability to write simple correspondence.
Ability to effectively present information in one-on-one and small group situations to customers, clients and other employees of the organization.
Ability to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals.
Ability to write routine reports and correspondence.
Ability to speak effectively before groups of customers or employees of an organization.
Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations.
Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.
Ability to write speeches and articles for publication that conform to prescribed style and format.
Ability to effectively present information to top management, public groups and/or boards of directors.
Ability to read, analyze and interpret the most complex documents.
Ability to respond effectively to the most sensitive inquiries or complaints.
Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups and/or boards of directors.
Mathematical Skills Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals.
Ability to compute rate, ratio and percent and to draw and interpret bar graphs.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume.
Ability to apply concepts of basic algebra and geometry.
Reasoning Ability Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions.
Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form.
Ability to define problems, collect data, establish facts and draw valid conclusions.
Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems.
Ability to deal with nonverbal symbolism (formulas, scientific equations, graphs etc.
) in its most difficult phases.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job Type:
Full-time Pay:
$18.
00 - $21.
00 per hour
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Health insurance Life insurance Paid time off Vision insurance Schedule:
8 hour shift Day shift Monday to Friday Overtime Weekend availability Ability to commute/relocate:
Ligonier, IN 46767:
Reliably commute or planning to relocate before starting work (Required)
Experience:
Marketing:
1 year (Preferred) Work Location:
One location Summary Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
(Administrative/General) Essential Duties Establishes marketing goals to ensure market share and profitability of products and/or services.
Plans and oversees the dealership's advertising and promotional activities including print, electronic and direct mail media.
Develops and executes monthly and annual marketing budgets.
Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.
Communicates with outside advertising agencies regarding ongoing campaigns.
Works with writers and artists; oversees copywriting, design, layout, paste-up, and production of promotional materials.
Creates and prepares all print advertising, radio and TV commercials, direct mail pieces, in-store point-of-purchase merchandising aids, interior and exterior signs, off-site displays, news releases and stories.
Works with the dealer and general sales manager to develop upcoming ad campaigns.
Communicates marketing efforts to all dealership employees.
Acts as liaison with news media.
Acts as liaison with the manufacturer regarding merchandising.
Attends pertinent marketing/sales promotion meetings conducted by the manufacturer and dealer associations.
Researches, analyzes and monitors technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity.
Communicates with dealership employees to keep abreast of customer attitudes, demographics, buying habits etc.
Communicates with customers to determine their needs and interests.
Evaluates market reactions to advertising programs, media placement, and merchandising policy.
Seeks out and uses industry sources and consumer information.
Prepares marketing and other reports and presents them to dealership management.
Develops surveys and other marketing tools.
Tracks marketing results to be certain that marketing objectives are achieved within designated budgets.
Take corrective action when necessary.
Attends monthly managers meetings.
Maintains professional appearance.
Other tasks as assigned.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience Two years related experience and/or training; or equivalent combination of education and experience.
Not required, is preferred.
Language Skills Ability to read and comprehend simple instructions, short correspondence, and memos.
Ability to write simple correspondence.
Ability to effectively present information in one-on-one and small group situations to customers, clients and other employees of the organization.
Ability to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals.
Ability to write routine reports and correspondence.
Ability to speak effectively before groups of customers or employees of an organization.
Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations.
Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.
Ability to write speeches and articles for publication that conform to prescribed style and format.
Ability to effectively present information to top management, public groups and/or boards of directors.
Ability to read, analyze and interpret the most complex documents.
Ability to respond effectively to the most sensitive inquiries or complaints.
Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups and/or boards of directors.
Mathematical Skills Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals.
Ability to compute rate, ratio and percent and to draw and interpret bar graphs.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume.
Ability to apply concepts of basic algebra and geometry.
Reasoning Ability Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions.
Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form.
Ability to define problems, collect data, establish facts and draw valid conclusions.
Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems.
Ability to deal with nonverbal symbolism (formulas, scientific equations, graphs etc.
) in its most difficult phases.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job Type:
Full-time Pay:
$18.
00 - $21.
00 per hour
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Health insurance Life insurance Paid time off Vision insurance Schedule:
8 hour shift Day shift Monday to Friday Overtime Weekend availability Ability to commute/relocate:
Ligonier, IN 46767:
Reliably commute or planning to relocate before starting work (Required)
Experience:
Marketing:
1 year (Preferred) Work Location:
One location Summary Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
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